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Myths and Stigma’s attached to Coaching

Andy Brown
Andy BrownPublished on May 21, 2021

“Coaching takes a long time”

Where shall we begin when answering this?

It is important to understand no two people are the same, what you require and wish to achieve differs. Selecting the right coach for the job, are things we need to consider. The age-old sayings, “Rome was not built in a day” and “all good things take time” does not mean coaching has a pre-determined period in which to deliver, instead an appreciation that somethings take the time they need.

“Cross each bridge as it comes” would be a great place to start!

The first session, an ice breaker allowing the coach and coachee to form a rapport and understanding. Having an appreciation that before a person will truly open requires the element of feeling safe. During sessions there will be reflections and challenges, the outcome of these can be truly inspirational. So, to determine a time frame is not realistic……

One thing is for sure, it will certainly be a much shorter learning than going it alone!

“Coaching is just for people with



Let us set the record straight!

Coaching is not a form of therapy, counselling, or meditation. There are specialists for this kind of work. Coaches have boundaries, codes of conduct and ethical procedures to follow. In another breathe, it is also not designed with giving you the answers similar to teaching and managing.

So, what is it?

A service or method of guiding an individual, to understand and challenge their thinking. A space where ideas and thoughts can grow with unlimited potential, to dare to dream. It is in these environments that we begin to unlock the possibilities that we have and can achieve.

I am sure I’m not alone in saying that we all have something we wish to achieve in our life! I know I certainly have.

“To be able to help me, shouldn’t the

coach have a similar background?”

Do you think this would help you?

If a coach had a similar background, there would be no guarantee the coach will be effective. The most important attributes for the coach to have the skills and abilities to enable you to transform yourself and acquire the skills you need.

The best coaches are the one who listen to you, help you to reflect on your choices, behaviours, interpretations, and judgements.

“Isn’t coaching very expensive?”

How do we define expensive?

Do we say something involving high cost or sacrifice?

Or commanding a high price and especially one that is not based on intrinsic worth or is beyond a prospective buyer's means?

Let us stop and think for a minute…......

What is it you want? What changes would you like to make? Where do you see yourself in the future with this desire you have? Have you thought of how you are going to achieve it? Have you already tried and failed?

Everyone’s budget is different.

I personally like to look at it as ‘ROI’ (Return on Investment). Now this will be different again for certain people, to simplify it lets compare it to that of a growing business.

Now let me stop you there before we go further…..

I do not mean a business that just survives, keeping its head just above water or has to operate round the clock to make end’s meat.

No! No!! No!!!

What I am talking about is a company that invests in someone, a product or a service and obtains 5x the value in return. Yes, you heard me right 5 times the value in return. I like to look at this as a minimum, and I don’t mean over a long period of time, to be precise less than a year! Now I know that’s a bold statement, but one that I will lay my hat on otherwise it’s not worth beginning the journey.

Now to your part, ‘The Commitment’ that’s the sacrifice you need to get your head round….

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