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Authentic Marketing For Service Professionals

1 Marketing Thing You Can Do To Set Up 6 Compelling Benefits

Larry Easto
Larry EastoPublished on August 03, 2022

In case you missed it, yesterday I posed the question: What Is The Most Common Single Challenge Of Marketing Services?

 My response: Lack of Differentiation.

Not only does a lack of differentiation lead to being ignored and lost in a crowded marketplace, it has a negative impact on virtually every aspect of marketing, from identifying ideal clients to generating a sustainable flow of new business.

Future articles will address the scope and extent of this negative impact.

In the meantime, let’s take a look at how to manage this common and problematic marketing challenge.

In a nutshell, personal branding is the absolute best approach to distinguishing yourself and differentiate your services from those of your competitors.

Personal branding is the process of creating a brand identity for a person or a company. As the name suggests, this is a brand for you or your business.
Essentially, it is how you project your brand and its values to the world and ensure that your target audience knows who you are, what you stand for, and why it’s worth choosing you over your competitors.
Personal branding is not just about marketing but about being your marketer. It is about standing for yourself and your business to command respect and confidence from your peers and customers.
(Source: Search Engine Journal)

As powerful as personal branding is, what makes it even better is the six compelling benefits you can expect from developing and leveraging your own unique brand.

1.  Make More Money

With a strong personal brand, you can expect to attract more clients who are ideal for you and your services. 

As a result, your satisfied clients will return for repeat business and also refer new clients to you.

This combination will evolve into that sustainable flow of new business that you need and want.

2.  Save Money

With your personal brand helping shape your marketing, your marketing budget can be spent more effectively, with less money wasted on non-productive actions.

Also, there will most likely be less need for paid support from consultants and other experts.

Whether by eliminating wasted money or reducing the expenses of third party assistance, you can save money.

3.  Save Time

As your brand-driven marketing continues to develop and evolve, not only will it continue to generate more new business, it will also require less time to maintain.

This will mean more time for you to do other things…serve clients?  … take some time off?

4.  Reduce Stress

Running your own service business is stressful enough without the added stress of struggling with the challenge of generating new business.

How much of a difference would a reduction in stress make in your life?

5.  Recognition As The Expert You Are

No one serves and satisfies clients the way you do. 

Although you may be reluctant to call yourself an expert, you really are. 

After all, no one anywhere in the world has your unique combination of experience, know-how, resources, skills and talents.  It is this unique combination that enablesyou to help clients in your own special way.

Does that not qualify you as an expert?

Your personal brand is the public recognition of you as the expert you are…without that disgusting and shameless self-promotion.

How To Develop Your Personal Brand

In today’s information-rich age, there is no shortage of information about personalbranding.

I just googled the term and found there were about 482,000,000 results.

As an alternative, I invite you to check out How Personal Branding Generates More New Business.

This is a 12-lesson video course that you can probably complete in half a day.  In this course, you will learn what you need to know to develop your own personal brand that will set you up to enjoy the benefits identified above.

The course is 100% satisfaction guaranteed: there is no risk to trying it.

And for a limited time, the course delivers the sixth compelling benefit that you can enjoy immediately:

6.  FREE Laser Coaching

If you order the personal branding course before August 31, 2022 by way of added bonus, you will receive FREE: a marketing assessment and two laser coaching sessions

This bonus will help you kick-start the development of your personal brand.

Isn’t it time that you stopped being ignored in your marketplace?

Order the course now to grab your free laser coaching.

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