About a month ago, I started a series of articles addressing 25
things to stop doing if you want more new business for your service business.
If you want to check out any of the ineffective actions, here are the
five articles that identified the things to stop doing:
The silver lining of ineffective marketing practices is that they
represent opportunities for improvement.
Ever the optimist, I used these practices as point for addressing
the 25 Essential Actions To Generate More New Business.
Here are these 25 essential actions, starting with the easiest and ending with the most important and probably most difficult.
25. Open Your Mind To Change
24. Become More Mindful
23. Listen More Than You Talk
22. Gather As Much Accurate Relevant, Information As
21. Share Helpful Information
20. Under-promise and Over-deliver
19. Use Storytelling To Help Educate Your Audience
18. Customize Third Party Solutions
17. Market Authentically
16. Reach out To Strangers Strategically & Effectively
15. Keep In Touch
14. Do What You Do Best, Delegate The Rest
13. Listen Carefully
12. Deliver Memorable Client Experiences
11. Showcase Your Best Self
10. Guarantee Client Satisfaction
9. Trust Your Intuition
8. Value-Based Pricing
7. Attract Ideal Clients
6. Ask For What You Want
5. Cultivate Your Go-To Support Experts
4. Compelling Reason For Ideal Clients To Choose You
3. Continuous Improvement
2. Personal Branding
1. Live Your Passion, Purpose & Vision
Reflecting on these lists, it seems to me that the outcome also represent an ideal learning opportunity.
Why not do a deeper dive into each of the 25 essential actions, but deliver the content in short, easily processed chunks of information?
A series of self-study questions could help participants apply the key concepts of each essential action to their own unique situations.
And for those participants who wanted to dive deeper into specific actions, links to other helpful resources might be a valuable addition.
As a result, all participants could benefit from all content and follow-up actions.
The value of the benefits that individual participants would depend upon their own needs and how deeply they dive into the content and
Definitely something to think about…I’ll get back to you once I’ve given it more thought.