What is a Buzz Moment?
Well, let me explain, 'Buzz Moment' is a term I have coined for those little wins in business. A buzz moment could be getting your first paying customer, it could even be getting an event sign-up or it could be as simple as getting a 'like' 👍 on Facebook. You define your buzz moments but you'll know when you get one - it will make you feel all warm inside and will give you a feeling of accomplishment, trust me, you'll know.
If I was to sum it up as an image it would be this one 👇
One thing I love about working in marketing is helping other businesses get those buzz moments. Throughout my career, I have been lucky enough to help businesses grow their audiences, sell tickets, generate leads, grow pipelines, gain customers, and increase revenue and I've experienced plenty of buzz moments along the way.
I've worked across various industries including; Events, Technology, SAAS, Apps, and B2B & B2C Consumer goods but no matter the industry, they all have buzz moments in common.
I love bringing ideas from conception to reality, one example of this was when I had the idea to host the largest gathering of gingers (red heads, carrot tops, Fanta pants) in Europe, and 8 weeks later this happened 👇
This was a ticketed event, so every single one of those lovely luminous people you can see gave me a buzz moment when they nabbed a ticket.
4 tips to get a Buzz Moment
(1) Be passionate about what you do or don't do it at all 🧡
(2) Understand your audience (or buyer) - who they are and where they are? 🤨
(3) Identify levers for growth and be agile 🕺🏻
(4) Have a clear goal and map out at least 3 key activities you need to do to meet your goal, along with a timeline - this will define your strategy 📈
I'll be going into each of these steps in more detail, so if you want to stand out from the crowd and experience buzz moments, stay tuned... 👋