The Digital Bosses

When I was young, I watched my mother get dressed and put on her makeup with fascination. She would tell me that when you look good, you feel confident and make other people feel good. My mom has been an inspiration and a big influence in my life. I believe this has become the reason why I am passionate about fashion and beauty.

I started my career as a professional makeup artist, and I worked as a stylist and a visual merchandiser. My goal was to ladder up to the corporate. Over 16 years of international experience working in the corporate world of retail fashion and beauty industry, I never pictured myself building my business. Honestly, I didn't choose entrepreneurship, it chose me.

Everything got started back in 2019 when I had many personal changes, I was let go for a job in Montreal as an assistant buyer, I found another job once again, I began to put all my time and effort into my work, and I ignored my well-being, later that year my husband's job transferred him to Toronto. This news took me off guard, and I felt like the plans I had just figured out were collapsing all around me. This time, it led to a breakdown, and it took me time to heal my anxiety and find my clarity and confidence again.

Now I am on a mission to help ambitious women to show up online with confidence on camera and present themselves with power through dressing and looking like the leader on videos. I strongly believe we can decide what we are, dress the way we want, do the things we love and truly express our personality, and share our voice and vision with the world without fear.