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Consumers Have High Expectations for Diamond Shopping

Marty Hurwitz
Marty HurwitzPublished on November 22, 2022

Over half expect diamond certification from a major grading laboratory.

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In a soon to be released, major consumer and trade research study conducted by THE MVEye, consumers are purchasing diamond jewelry but getting more demanding about it. 54% of respondents now say they that their diamond purchase must come with a certificate from a major grading laboratory.

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This research study was spearheaded by the International Grown Diamond Association (IGDA) and sponsored by GIA - Gemological Institute of America and LUSIX, Sun Grown Diamond producer

Results of this extensive international research, in the form of a digital report including video clips, is to be published in November and will be available through THE MVEye and IGDA websites.

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