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THE MVEye

Innovation is Alive and Well at Robbins Brothers

Marty Hurwitz
Marty HurwitzPublished on April 26, 2022

Three-wheeled “Carat Cart” attracts attention.

from Eileen McClelland InStore Magazine

FOR A VALENTINE’S Day promotion, Robbins Brothers dipped a toe in the TikTok waters by hiring “Cupid” to approach couples, singles and groups of friends across Los Angeles and ask them trivia questions about love while engaging them in conversation about their relationships.

The local performer handed out $100 coupons and offered both love and engagement ring advice, which was both comedic and heartfelt, but largely appreciated.

The filming took place over two days in Glendale, CA, in an outdoor mall, as well as in two large parks. Cupid rode around on a branded “Carat Cart,” or three-wheeled bike filled with goodies.

In the process of using TikTok for the first time, Robbins Brothers activated a new audience with the content they filmed and encouraged people to interact with the brand on social media in order to get their own $100 coupon.

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