User Avatar

THE MVEye

Lab-Grown Research Shows Increased Sustainability Importance

Marty Hurwitz
Marty HurwitzPublished on November 15, 2022

Of those that have purchased or received lab-grown diamond jewelry as a gift, sustainability value driver moves up to number one position in lastest MVEye consumer research.

Photodune image

In a soon to be released, major consumer and trade research study conducted by THE MVEye, consumers who have already purchased lab-grown diamond jewelry and/or received lab-grown diamond jewelry as a gift are showing a growing interest in sustainability as a value driver for that purchase.

When asked:

WHY did you specifically ask for lab-grown diamonds (or if online, search for them)?

Consumers responded:

This research study was spearheaded by the International Grown Diamond Association (IGDA) and sponsored by GIA - Gemological Institute of America and LUSIX, Sun Grown Diamond producer

Results of this extensive international research, in the form of a digital report including video clips, is to be published in November and will be available through THE MVEye and IGDA websites.

Invite your friends, everybody saves.

For every friend that subscribes using your referral link, you'll get 10% from their payments as credit toward your own subscription. They'll get 10% off too!

THE MVEye Newsletter

Get occasional updates from THE MVEye in your inbox