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Lab-Grown Research Shows Increased Sustainability Importance

Marty Hurwitz
Marty HurwitzPublished on November 15, 2022

Of those that have purchased or received lab-grown diamond jewelry as a gift, sustainability value driver moves up to number one position in lastest MVEye consumer research.

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In a soon to be released, major consumer and trade research study conducted by THE MVEye, consumers who have already purchased lab-grown diamond jewelry and/or received lab-grown diamond jewelry as a gift are showing a growing interest in sustainability as a value driver for that purchase.

When asked:

WHY did you specifically ask for lab-grown diamonds (or if online, search for them)?

Consumers responded:

This research study was spearheaded by the International Grown Diamond Association (IGDA) and sponsored by GIA - Gemological Institute of America and LUSIX, Sun Grown Diamond producer

Results of this extensive international research, in the form of a digital report including video clips, is to be published in November and will be available through THE MVEye and IGDA websites.

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