The pioneering lab-grown diamond brand taps consumer and digital expansion expert to lead the company's next phase of growth.
Antoine Borde, Lightbox image
Lightbox has announced the appointment of Antoine Borde as the new CEO of the company.
Most recently, Antoine was the Global Ecommerce Vice President at Danone Group, the French multinational food-products corporation. Prior to that, he served as Senior Vice President for Ecommerce and Digital Transformation at Coty Luxury, following 12 years at L'Oréal where he led the eCommerce acceleration and several senior marketing roles.
"We are extremely pleased to welcome Antoine as the new CEO of Lightbox," said Marc Jacheet, Chief Executive Officer of De Beers Brands. "His record of accomplishments and experience managing within global brand environments make him the ideal fit to advance the Lightbox strategy and reinforce its position as the pre-eminent lab-grown diamond brand. Antoine is an innovator and an expert in digital commerce transformation, and we are confident he can continue to develop the brand's full potential and drive long-term growth."
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