Retailers training their staff show rapid sales growth in the category
Helping jewelry retailers to train their staff on how to introduce lab-grown diamonds to today's jewelry consumer is the focus of major launches this week of two top training programs.
WD Lab Grown Diamonds Launches Groundbreaking LGD Resource Platform
As the consumer demand for ethically sourced and third-party sustainability certified diamonds continues its exponential rise, it’s critical that jewelry wholesalers, designers, and retailers have access to in-depth training and educational resources from their suppliers and partners.
Recognizing that authentic storytelling, transparency and education are key to the growth and relevancy of our industry, leading U.S.-based diamond producer WD Lab Grown Diamonds has launched the revolutionary WD Resource Center—a partner-exclusive education and marketing portal. Offering WD partners access to in-depth brand and sales training, lab grown diamond product knowledge, and high-quality branded assets, the WD Resource Center provides a comprehensive, first-of-its-kind solution for the modern retailer.
Modular Training and Education
The WD Resource Center provides self-service, easy-access training in a variety of formats, ensuring retail and partner teams can learn in their preferred style and at their preferred pace.
From dynamic digital FAQs, to short- and long-form video, to printable cheatsheets and more, the Resource Center provides training in the following core modules: WD Brand and Company Information, Lab Grown Diamond Education, Sustainability, and Selling Tools.
Marketing Toolkit for Success
With high-quality branded assets for use across all integrated marketing channels — in-store, email, website, social media, press, and more — WD's leading Marketing, Merchandising and Creative teams make it easy to effectively and authentically introduce their product to the modern consumer.
With a strong foundation of designed assets, high-quality photography, and innovative timelapse video, new value-add content is uploaded each month to support partner storytelling efforts.
The WD Resource Center is designed to empower retail teams to more effectively and authentically sell laboratory grown diamonds while building meaningful, trustworthy relationships with the end-consumer.
THE MVEye Subscription Plans
IGI eLearning to be a Staple of IGDA Membership
The International Grown Diamond Association (IGDA), a non-profit organization representing the lab grown diamond industry, will underwrite the cost of IGI’s Lab Grown Diamond eLearning course for its members. All six of the institute’s diamond-related courses will be offered on IGDA’s Training and Education page.
“IGI pioneered lab-grown diamond grading and is the leader in that sector today,” says IGDA Leadership Committee member Marty Hurwitz. “We believe their eLearning course should be a staple of IGDA membership, to ensure that lab-grown diamonds are interpreted fairly and factually.”
Technological advancement within the lab-grown industry means new developments will regularly be introduced. IGI anticipated the need for systematic updates over time when developing their eLearning courses.
“Now, more than ever, lab grown diamonds need a common voice and consistent message,” noted IGDA President Dick Garard. “As lab grown diamonds experience expanding consumer acceptance and explosive growth in the market, we are pleased to provide the most reliable, up to date education on our platform in partnership with IGI.”
According to IGI, an eLearning Course takes typically takes less than 45 minutes to complete. The curriculum is designed to teach core gemological facts, while emphasizing points of interest professionals can use in-store with clients right away. The courses are uniquely interactive, resulting in higher engagement than traditional online education. Users answer questions along the way, verifying material is understood, before proceeding to the next section. Each course ends with a 12-question quiz. When passed with a score of 80% or better the learner receives a PDF summary with all course material, along with supplemental information.
“We know the diamond and jewelry industry can be very confusing to navigate,” observes IGI North American President Avi Levy. “Our goal is to deliver precise and current information which is affordable and accessible to everyone. For stores with more than five employees we can arrange volume licensing, so the entire staff can benefit.”
A component of IGDA’s stated mission is to serve as an “authentic knowledge source for lab-grown diamonds for both consumers and trade.” Along with ensuring fair and factual interpretation, encouraging ethical industry practices and standards, and fostering cooperation, the organization hopes to lead members across industrial, government and consumer forums and work collectively to resolve any issues that impact the lab-grown diamond industry.