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San Francisco School of Copywriting

The Writer's Job Newsletter
The Writer's Job NewsletterPublished on December 23, 2021

TWJN is proud to announce our partnership with The San Francisco School of Copywriting!


Dear Writer,

Words are everywhere. That’s great news for you because copywriters are in high demand. From social media to websites, newsletters, billboards, and digital ads, the possibilities are endless. 

So whether you’re interested in full time or part time copywriting work, rest assured that there are plenty of businesses hiring writers like you.

If you’re ready to learn the basic skills you need to succeed as a copywriter and discover how to put a portfolio together so you can professionally apply for copywriting jobs, then sign up for Copywriting 101 today.

Copywriting 101 is taught by Tom McGuire

Tom McGuire, copywriter and Creative Director, has worked at legendary ad agencies (Ogilvy, JWT, DDB), at regional agencies, and boutique agencies.

He’s received accolades from award shows including the One Show of New York, The San Francisco Ad Club, The Los Angeles Ad Club, The Addys and The Tellys, among others.

Some of the accounts he has written for include Ford, Oracle, Salesforce, Dole, Nestlé, Charles Schwab, Trend Micro, The San Francisco Symphony and The San Francisco Opera.

Mr. McGuire, a graduate of the University of California at Davis, has taught advertising concepts and copywriting at the Academy of Art University in San Francisco and the University of San Francisco.

Hurry! Classes are filling up fast! 


David Alger

San Francisco School of Copywriting

Class Previews and Reviews

"Completing the Advertising Copywriting 101 course was one of the best decisions I’ve made, both for my personal writing career and for my company. This course helped me get into the mindset of the reader and sparked my inspiration repeatedly. My colleagues have already noticed an improvement in the messaging we are sending out, even though it’s only been a few weeks since completing the course. Whether you are a professional writer looking to hone your skills, or you’re just starting to try out copywriting, I think you’ll walk away with some valuable skills if you participate in this course."


"If you want to get your foot in the door with copywriting, definitely give Advertising Copywriting 101 a shot. After being recommended to the school by a friend, I took the course with Amanda and was very happy with what I got - the course materials were thoughtfully selected, the assignments provided great practice, and the teacher was knowledgeable and super responsive to my questions. One month from signing up for the course, I was happy to land an internship that I had really wanted! Thank you for everything, SFSC!"

Carolyn Tran-Math - San Francisco 

"Excellent class! One of the best learning outcomes for me was how to evaluate a company’s brand and mission statement first, and then weave it into the target messaging. This is a top-down approach. I have always written in a bottom-up approach – write the body content (detail) first then create the headlines and messaging afterwards. I’m a very technical person so this was a liberating process for me. I also discovered I do in fact have a creative side. I plan to use my newfound knowledge and skills to develop a stock market newsletter. I now know that to market the content I need to write compelling headlines, social posts, and email subject lines."  

Steve Miller

"Hands down, I have loved every minute of this course. From the weekly calls and the lectures to completing the homework assignments. This course has given me the background to ensure each piece of copy I write, is as compelling as possible. Compared to eight weeks ago, I feel much more confident as a writer and know this is the industry I want to pursue.

Jen Danskine

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