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THE MVEye

January 2022

Marty Hurwitz
Marty HurwitzPublished on March 08, 2022

Introduction

Welcome to the January 2022 edition of THE MVEYE's Lab-Grown Diamond Monthly Market Intel & Pricing Report Premium Edition. Thank you for your subscription to this report.

All pricing data presented in this report is based on actual wholesale and retail transactions in the USA market. All market intel and analysis presented in this report is based on input from THE MVEye team of senior analysts.

If you have questions, comments or just wish to learn more about THE MVEye, please visit us at THEMVEye.com.

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Lab-Grown Diamond Market Notes

***Bigger is better with larger lab-grown diamonds being sold in January. As consumers and retailers begin to see the price-to-value equation playing out in real time, the larger the lab-grown diamond the greater the delta in comparison to mined diamonds.

***Most retailers are now requesting 1.25 carat plus in E/G range regular as opposed to simply 1 carat, matching consumer budgets with a larger option.

***In previous research from THE MVEye, consumers, presented with a choice of a 1 carat mined diamond for a $5,000 budget vs a 1.30 carat lab-grown diamond of similar quality, would gravitate to the larger diamond 7 out of 10 times.

***Demand is growing for larger lab-grown diamonds, but supply of quality (E, F VVS1, as grown) larger lab-grown diamonds is extremely limited due to ongoing human technical expertise shortage.

***Independent retailers continue to make larger margins in lab-grown vs. mined but are still not charging high enough prices in lab-grown to match major retailer pricing and margins.

***Ovals and Princess cuts remain hot but demand and sales of Radiant Cuts and Emerald Cuts have also increased dramatically.

***While IGI is maintaining its leadership position in the lab-grown diamond certification business, GCal is gaining market share in 1-2 carats plus space and GIA is also showing growth in 2 carats plus range.

***Private equity and venture capital markets continue to be interested in lab-grown diamond investment opportunities. Gefen Capital and Maverick Ventures recently invested in prime Israeli CVD grower LUSIX.

***Last month Paris-based luxury investment house Luximpact re-launched the legacy French jewelry maison as a fully traceable, untreated, and climate-neutral lab-grown diamond jewelry brand with settings of 100% recycled gold and platinum.

Google Trends

Google searches for the term "lab grown diamonds" from 2004 to 2021.

Interest over time numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.

Most popular USA states for Google searches for the term "lab grown diamonds"

Most popular countries for Google searches for the term "lab grown diamonds"

Under 1 Carat Transaction Pricing and Component Detail

Average size: .62 carats

Shape Distribution %

Color Distribution %

Clarity Distribution %

Gem Lab Distribution %

1 to 1.5 Carats Transaction Pricing and Component Detail

Average size: 1.19 carats

Shape Distribution %

Color Distribution %

Clarity Distribution %

Gem Lab Distribution %

1.51 to 2 Carats Transaction Pricing and Component Detail

Average size: 1.70 carats

Shape Distribution %

Color Distribution %

Clarity Distribution %

Gem Lab Distribution %

Above 2 Carats Transaction Pricing and Component Detail

Average size: 2.54 carats

Shape Distribution %

Color Distribution %

Clarity Distribution %

Gem Lab Distribution %

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Disclaimer

MVI Marketing LLC (THE MVEye) hereby disclaims all warranties related to this report. Specifically, this report is provided “as is” and “as available.” To the maximum extent permitted by law, THE MVEye expressly disclaims any and all warranties, expressed or implied, regarding this report, including, but not limited to, any implied warranties of merchantability, fitness for a particular purpose, or non-infringement. THE MVEye does not warrant that the report will meet your requirements or that the report will be complete and error free. The information in THE MVEye reports may contain errors, omissions, problems, or other limitations. THE MVEye and our affiliated parties have no liability whatsoever for your use of any information in our reports.

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