Here are the reasons why....

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Retailers want product in stock and in store for customers that walk in asking for it
And plenty of consumers are walking in asking for lab-grown diamonds every day. Plus, as one major LGD wholesaler told me recently, if they are buying inventory on asset, they are getting as much as 15% better pricing over memo from wholesalers and prime growers. That's a whole lotta profit in a retailer's pockets without much fear of getting stuck because...Read more now
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